Case Studies

Real Results from Real Hotels

Real results from hotels and hospitality businesses we've worked with, covering the strategic thinking, delivery approach and commercial outcomes behind selected projects.

Organic Growth

Direct Bookings

Lower OTA Dependence

Clearer Attribution

Selected Focus

Proof built around outcomes

These pages focus on the commercial story behind each engagement, from the original challenge through strategy, implementation and measurable impact.

Organic Growth

Direct Bookings

Lower OTA Dependence

Delivery Signals

Fast

Clear, scannable structure and high-contrast focal points.

Focused

Each page separates overview, proof and build-specific content.

Work

Portfolio overview

Scan all listed projects across SEO, PPC and website delivery in one place.

Web Design

Website build portfolio

Browse website projects with a stronger focus on UX, performance and technical delivery.

Services

Specialist delivery areas

Explore the specialist service lines behind the projects, from SEO and PPC to web design and CRO.

200%+

Average Organic Growth

6+

Years Marketing Experience

100%

Hospitality & Travel Focus

Category

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SEOEdinburgh & London, United Kingdom🏆9 Recognitions

OpenStay – Next.js Property Management Website, SEO & AI Search Optimisation

OpenStay – Short-Term Let & Property Management

OpenStay provides professional short-term rental and property management services across Edinburgh and London. The website needed to operate as more than an online brochure, competing for high-intent property-management and Airbnb management searches in two highly competitive UK markets while supporting long-term organic growth.

+380%

Organic Reach

99/100

Core Web Vitals

+210%

Owner Leads

🏆Industry Recognitions (9)

Website of the Day• CSS Awards

Nominee• CSS Awards

Website of the Month• Web Awards UK

Website of the Day• Web Awards UK+5 more

Read full case study Visit Live

SEOEdinburgh, Scotland🏆4 Recognitions

Budget Hotel Scotland: Organic Visibility and Direct Booking Growth

Budget Hotel Scotland

OTA channels were driving roughly 80% of bookings, while the property had weak visibility for commercial local terms such as budget hotel and city-centre stay searches.

+500% YoY

Organic Traffic

+150% YoY

Direct Bookings

80% → 50%

OTA Dependency

🏆Industry Recognitions (4)

Nominee• CSS Awards

Nominee• Web Awards UK

Nominee• Web Dev Awards

Website of the Day• Global Web Awards

Read full case study

SEOEdinburgh, Scotland

Travel Management Company: Building an Organic Lead Engine from Zero

Travel Management Company

The business had almost no organic footprint, no consistent pipeline of qualified enquiries, and no strategic content aligned to commercial search demand.

0 → 2K/mo

Organic Traffic

20

Page 1 Rankings

Inbound leads

Lead Generation

Read full case study

WEB-DESIGNGlasgow, Scotland🏆4 Recognitions

Traditional Pub: Web Redesign and Local Visibility Recovery

Traditional Pub

An outdated site, weak mobile performance, and declining post-update search visibility were limiting both discovery and local action volume.

+650%

Organic Traffic

Top results

Maps Visibility

Local visits

Footfall Actions

🏆Industry Recognitions (4)

Nominee• CSS Awards

Nominee• Web Awards UK

Nominee• Web Dev Awards

Website of the Day• Global Web Awards

Read full case study

WEB-DESIGNGlasgow, Scotland

Small Hotel: Expanding from 5 Pages to a Search-Ready Site

Small Hotel

The property site had only five thin pages, poor mobile UX, and no scalable structure for commercial, local, or informational demand capture.

5 → 200+

Pages Indexed

Improved

Mobile Experience

Stronger

Performance & SEO

Read full case study

SEOHighlands, Scotland

Luxury Hotel: Reducing Seasonality Through Search Demand Balancing

Luxury Hotel

The hotel relied heavily on peak season demand, with limited visibility and occupancy support during shoulder and low-season periods.

+198%

Off-Season Traffic

+143%

Bookings

4 seasons

Year-Round Demand

Read full case study

PPCCentral Scotland

Small Hotel: PPC Competitiveness with a Constrained Budget

Small Hotel

Limited PPC budget and aggressive competitor activity restricted impression quality and made consistent conversion growth difficult.

+200%

Conversions

Improved

Competitiveness

Smarter

Targeting

Read full case study

PPCLivingston, Scotland🏆8 Recognitions

Italian Restaurant: Local PPC Recovery and Takeaway Growth

Italian Restaurant

Previous campaign settings were too broad, driving low-intent clicks and wasting budget outside the core catchment area.

+200%

Takeaway Orders

-45%

CPCs

Up

Bookings & Events

🏆Industry Recognitions (8)

Nominee• CSS Awards

Website of the Month• Web Awards UK

Website of the Day• Web Awards UK

Nominee• Web Awards UK+4 more

Read full case study

PPCCentral Scotland

Luxury Hotel: Brand CPC Protection and Cost Control

Luxury Hotel (Brand PPC)

Escalating brand CPCs were increasing acquisition costs and reducing the effectiveness of branded search coverage.

-35%

Brand CPCs

More for same spend

Traffic

Stable conversion rate

Bookings

Read full case study

SEOLondon, England

Boutique Hotel London: SEO-Driven Direct Booking Growth

Boutique Hotel

A boutique hotel in central London was generating over 70% of bookings through Booking.com and Expedia, with minimal organic visibility for non-branded searches.

+340% YoY

Organic Traffic

+180% YoY

Direct Bookings

70% → 45%

OTA Dependency

Read full case study

EMAILScottish Highlands

Resort & Spa: Email Marketing Revenue Growth

Luxury Resort & Spa

A luxury resort had a large but under-utilised email database with low open rates, no segmentation and no automated lifecycle flows.

+420% YoY

Email Revenue

18% → 38%

Open Rate

+65% YoY

Repeat Bookings

Read full case study

PPCManchester, England

Serviced Apartments Manchester: PPC-Driven Occupancy Growth

Serviced Apartments

A serviced apartment operator in Manchester had low mid-week occupancy and was competing against Airbnb and hotel chains for corporate and extended-stay bookings.

+250% YoY

PPC Bookings

-40%

Cost Per Booking

+28%

Mid-week Occupancy

Read full case study

SEOEnglish Countryside

Wedding Venue Hotel: SEO-Driven Enquiry Pipeline

Country House Hotel & Wedding Venue

A country house hotel relied almost entirely on wedding aggregator sites for venue enquiries, paying per-lead fees and competing with dozens of other venues.

+380% YoY

Organic Enquiries

-60%

Aggregator Spend

70% of total

Direct Enquiries

Read full case study

WEB-DESIGNEdinburgh & Glasgow

Hostel Group: Website Redesign and Conversion Uplift

Hostel Group (3 properties)

A multi-property hostel group had an outdated website with poor mobile experience, slow page speeds and a booking journey that lost guests to Hostelworld and Booking.com.

+180%

Mobile Conversion

6.2s → 1.8s LCP

Page Speed

+95%

Direct Bookings

Read full case study

SEOCornwall, England

Eco Hotel: Content Marketing for Organic Visibility

Eco-Friendly Boutique Hotel

An eco-friendly hotel in Cornwall had strong sustainability credentials but no content strategy. Organic traffic was minimal and the property relied on paid channels.

+620% YoY

Organic Traffic

45 new domains

Natural Backlinks

32% of direct

Content-Influenced Bookings

Read full case study

SEOUnited Kingdom

Anonymous Hotel Group: Indexation Recovery After Content Consolidation

Anonymous Hotel Group

A multi-property hotel group had consolidated a large set of thin location and support pages, but important commercial pages were not being recrawled or indexed consistently after the cleanup.

Prioritised

Recovery Pages

Reduced

Crawl Waste

Rebuilt

Commercial Hubs

Read full case study

SEOMajor UK City

Anonymous Boutique Hotel: Local SEO and Direct Booking Recovery

Anonymous Boutique Hotel

The property had strong guest reviews but poor local organic visibility, weak destination content and too many direct bookings leaking to OTA results.

Improved

Local Visibility

+72%

Direct Enquiries

Reduced

OTA Leakage

Read full case study

PPCEuropean Resort Market

Anonymous Resort: Brand PPC Efficiency and OTA Defence

Anonymous Resort

Brand paid search spend was rising while OTAs were competing for high-intent brand and destination-modified searches.

-31%

Brand CPC

+46%

Direct Revenue

Reduced

Waste

Read full case study

WEB-DESIGNUnited Kingdom

Anonymous Aparthotel Group: Core Web Vitals and Booking UX Rebuild

Anonymous Aparthotel Group

The booking journey was slow on mobile, room and location pages were inconsistent, and Core Web Vitals issues were limiting both SEO confidence and conversion quality.

Improved

LCP

Stronger

Mobile UX

Shorter

Booking Path

Read full case study

EMAILUnited Kingdom

Anonymous Resort: CRM Winback and Guest Lifecycle Revenue

Anonymous Resort

Repeat guests were not being segmented properly, and previous-stay data was not being used to drive shoulder-season demand or ancillary revenue.

+58%

Repeat Revenue

+34%

Open Rate

Launched

Winback Flow

Read full case study

PAID-SOCIALMajor European City

Anonymous City Hotel: Paid Social Retargeting for Direct Bookings

Anonymous City Hotel

Guests were researching the hotel website but returning through OTAs or abandoning before booking, with no structured retargeting by booking intent.

Improved

Retargeting ROAS

+41%

Direct Bookings

Reduced

Wasted Spend

Read full case study

SEOBavaria, Germany

Anonymous German Boutique Hotel: Direct Booking Growth and OTA Commission Savings

Boutique Hotel Germany

OTA channels were driving over 75% of bookings, resulting in high commission payouts and low direct customer data retention.

+112% YoY

Direct Bookings

75% → 45%

OTA Dependency

+18%

RevPAR

Read full case study

SEOFrankfurt, Germany

Anonymous Frankfurt Business & Spa Hotel: Direct Booking and RevPAR Optimisation

Business & Spa Hotel Germany

The hotel struggled with low weekend occupancy and high dependency on corporate travel agents and OTAs, dragging down room margins.

+134%

Weekend Bookings

-30%

OTA Dependency

+22%

Weekend RevPAR

Read full case study

PPCCotswolds, England, UK

Anonymous Cotswolds Country House: Metasearch Strategy for Empty Rooms & Cancellations

Country House Hotel & Venue

High cancellation rates from third-party travel platforms left empty rooms at short notice, with no quick acquisition channel to capture last-minute bookings.

+82%

Cancellation Fill

+145%

Last-Minute Bookings

8.5x

Metasearch ROAS

Read full case study

PPCEdinburgh, Scotland, UK

Anonymous Edinburgh City Boutique: Metasearch Optimization to Minimise Empty Inventory

City Boutique Hotel

Mid-week vacancies and late cancellations created unpredictable revenue drops, with standard Google Search ads failing to react dynamically to changing occupancy.

+78%

Empty Room Fill

+160%

Metasearch Bookings

-32%

Blended PPC CPA

Read full case study

PPCLake District, England, UK

Anonymous Lake District Spa Resort: Metasearch Defence & Last-Minute Occupancy

Luxury Spa Resort

The resort suffered from short-notice room cancellations and high OTA bids stealing brand traffic, causing empty room slots during high-value periods.

+85%

Last-Minute Fill

94%

Brand Impression Share

+24%

Average Booking Value

Read full case study

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