A benchmark library for hotel revenue and marketing teams. Explore channel-specific statistics pages for SEO, PPC, local search, CRM, mobile conversion and direct booking growth.
Hospitality SEO benchmarks for impressions, rankings, CTR, organic conversion and direct booking contribution, with practical target ranges.
Last updated: February 2026
Hotel PPC benchmark ranges for CPC, conversion rate, cost per booking and blended ROAS across brand, generic and remarketing campaigns.
Last updated: February 2026
Benchmark ranges for OTA dependency, commission pressure, direct channel recovery and repeat-guest value for hotel marketing and revenue teams.
Last updated: February 2026
Hotel email and CRM benchmark ranges for open rate, click rate, direct revenue contribution, win-back and repeat guest performance.
Last updated: February 2026
Mobile hospitality statistics and benchmark ranges for page speed, abandonment, booking completion and UX friction points.
Last updated: February 2026
Local SEO benchmark ranges for hotel map pack visibility, review velocity, GBP actions and local-intent conversion outcomes.
Last updated: February 2026
Social media benchmarks for hotels — engagement rates, follower growth, content performance and paid social ROI across Instagram, Facebook and TikTok.
Last updated: February 2026
Hotel website performance benchmarks — page speed, Core Web Vitals, mobile experience, bounce rates and conversion by device for hospitality sites.
Last updated: February 2026
Content marketing benchmarks for hotels — blog traffic, content ROI, publishing cadence and content type performance for hospitality brands.
Last updated: February 2026
Hotel review and reputation benchmarks — average ratings, review volume, response rates and the impact of reviews on booking conversion.
Last updated: February 2026
OTA commission rates vs direct booking acquisition costs for hotels. Compare Booking.com, Expedia and direct channel economics.
Last updated: February 2026
1. Pick a channel
Start with your highest-spend or weakest-performing acquisition channel.
2. Compare KPI ranges
Benchmark your current performance against operating ranges for similar hotel contexts.
3. Prioritise gaps
Use the interpretation and pitfalls sections to avoid low-impact fixes.
4. Execute 90-day plan
Apply the action plan on each topic page and review progression monthly.
Most benchmark ranges on this hub come from anonymised operating data in active hospitality engagements. These are practical planning ranges, not universal guarantees.
Confidence is strongest when your tracking includes channel attribution, booking engine events and CRM lifecycle tagging.
We can map your current channel performance against these ranges and prioritise the highest-ROI growth opportunities for direct bookings.