Anonymous Aparthotel Group: Core Web Vitals and Booking UX Rebuild

Challenge

The booking journey was slow on mobile, room and location pages were inconsistent, and Core Web Vitals issues were limiting both SEO confidence and conversion quality.

Strategy

We rebuilt the core templates around faster rendering, clearer room/location architecture, structured data and mobile-first booking actions.

• • Core Web Vitals and mobile booking performance
• • Consistent room, location and offer templates
• • SEO-ready information architecture for multi-property accommodation

Execution

• • Reduced layout instability and unnecessary front-end payload on commercial templates.
• • Standardised room, location and offer modules for clearer internal linking.
• • Added structured data and metadata patterns for scalable SEO hygiene.
• • Moved primary booking actions higher on mobile pages.

Commercial Impact

• • Faster commercial pages gave SEO and paid traffic a better landing experience.
• • Guests reached booking actions with fewer distractions on mobile.
• • The site became easier to scale without creating new thin pages.