8-month SEO & CRO turnaround
Anonymous German Boutique Hotel: Direct Booking Growth and OTA Commission Savings
Bavaria, Germany
Challenge
OTA channels were driving over 75% of bookings, resulting in high commission payouts and low direct customer data retention.
Strategy
We implemented an integrated SEO, local search optimization, and direct conversion rate optimization program to enhance non-branded organic reach and optimize booking paths.
- • Keyword targeting for premium tourism and local experiences
- • Rate parity optimization and booking engine layout fixes
- • Multi-lingual meta adjustments and local citation consistency
Execution
- • Restructured destination landing pages targeting regional travel intent.
- • Implemented rate comparison widgets to reassure users of direct booking value.
- • Audited and corrected canonicals and search signals.
- • Optimised mobile layout on rooms and reservation pages.
Commercial Impact
- • Substantial commission savings reinvested into direct marketing efforts.
- • Enhanced repeat guest retention using first-party booking details.