Real Results from Real Hotels
Real results from hotels and hospitality businesses we've worked with, covering the strategic thinking, delivery approach and commercial outcomes behind selected projects.
Selected Focus
Proof built around outcomes
These pages focus on the commercial story behind each engagement, from the original challenge through strategy, implementation and measurable impact.
Delivery Signals
Fast
Clear, scannable structure and high-contrast focal points.
Focused
Each page separates overview, proof and build-specific content.
Work
Portfolio overview
Scan all listed projects across SEO, PPC and website delivery in one place.
Web Design
Website build portfolio
Browse website projects with a stronger focus on UX, performance and technical delivery.
Services
Specialist delivery areas
Explore the specialist service lines behind the projects, from SEO and PPC to web design and CRO.
Luxury Spa Resort
Lake District, England, UK
The Challenge
The resort suffered from short-notice room cancellations and high OTA bids stealing brand traffic, causing empty room slots during high-value periods.
Our Solution
We deployed an aggressive metasearch brand defence strategy paired with automated bid scaling to target last-minute travellers looking for premium spa stays.
Results Achieved
City Boutique Hotel
Edinburgh, Scotland, UK
The Challenge
Mid-week vacancies and late cancellations created unpredictable revenue drops, with standard Google Search ads failing to react dynamically to changing occupancy.
Our Solution
We aligned Google Hotel Ads, TripAdvisor Meta, and trivago bids to target corporate and leisure travellers actively comparing rates during low-occupancy windows.
Country House Hotel & Venue
Cotswolds, England, UK
The Challenge
High cancellation rates from third-party travel platforms left empty rooms at short notice, with no quick acquisition channel to capture last-minute bookings.
Our Solution
We integrated Google Hotel Ads and designed a real-time metasearch bidding strategy tailored to vacancy levels, capturing immediate booking intent.
Results Achieved
Anonymous Resort
European Resort Market
The Challenge
Brand paid search spend was rising while OTAs were competing for high-intent brand and destination-modified searches.
Our Solution
We separated pure brand, OTA comparison and destination-modified campaigns, then rebuilt bidding rules around booking value and impression-share risk.
Serviced Apartments
Manchester, England
The Challenge
A serviced apartment operator in Manchester had low mid-week occupancy and was competing against Airbnb and hotel chains for corporate and extended-stay bookings.
Our Solution
We launched targeted PPC campaigns focusing on corporate relocation, extended-stay and serviced apartment searches with optimised landing pages and conversion tracking.
Luxury Hotel (Brand PPC)
Central Scotland
The Challenge
Escalating brand CPCs were increasing acquisition costs and reducing the effectiveness of branded search coverage.
Our Solution
We implemented a custom brand-protection bid model and separated pure-brand from long-tail branded demand to improve control and auction efficiency.
Results Achieved
Italian Restaurant
Livingston, Scotland
The Challenge
Previous campaign settings were too broad, driving low-intent clicks and wasting budget outside the core catchment area.
Our Solution
We tightened geotargeting, rebuilt campaign structure, and coordinated Google and Meta activity around opening-hours demand patterns.
Small Hotel
Central Scotland
The Challenge
Limited PPC budget and aggressive competitor activity restricted impression quality and made consistent conversion growth difficult.
Our Solution
We restructured campaigns around competitor pressure points, layered Hotel Ads where relevant, and shifted spend to highest-intent windows and queries.
Unlock Direct Bookings & Cut OTA Fees
Reduce OTA commissions (15‑25% per booking) and drive more direct reservations with our data‑driven SEO strategies.