4-month design and development project
Hostel Group: Website Redesign and Conversion Uplift
Edinburgh & Glasgow
Challenge
A multi-property hostel group had an outdated website with poor mobile experience, slow page speeds and a booking journey that lost guests to Hostelworld and Booking.com.
Strategy
We redesigned the website with mobile-first principles, integrated a streamlined booking engine, and optimised the conversion funnel to capture direct bookings.
- • Mobile-first design for budget traveller demographics
- • Booking engine integration and conversion funnel optimisation
- • Core Web Vitals compliance and performance optimisation
Execution
- • Designed mobile-first UI with thumb-friendly navigation and booking flow.
- • Integrated lightweight booking engine with minimal JavaScript payload.
- • Optimised images, implemented lazy loading and deferred non-critical scripts.
- • Built multi-property architecture with shared brand but individual property pages.
Commercial Impact
- • Dramatic improvement in mobile booking conversion — the primary device for hostel guests.
- • Reduced dependency on OTA mobile apps by offering a competitive direct experience.
- • Foundation established for ongoing SEO and content marketing investment.