Anonymous Hotel Group: Indexation Recovery After Content Consolidation

Challenge

A multi-property hotel group had consolidated a large set of thin location and support pages, but important commercial pages were not being recrawled or indexed consistently after the cleanup.

Strategy

We rebuilt the recovery plan around stronger commercial hubs, cleaner redirects, sitemap hygiene, internal links from proof pages, and clearer hotel SEO entity signals.

• • Commercial URL triage using Search Console page and query data
• • Replacement hub strategy for removed location-service pages
• • Internal-link repair from homepage, service pages, case studies and support content

Execution

• • Classified legacy redirected URLs by impressions, clicks and commercial intent.
• • Created stronger replacement hubs and rebuilt the first high-signal market pages.
• • Removed low-value crawl paths from templates while keeping useful discovery routes.
• • Added proof-led internal links from case studies back to the core hotel SEO pages.

Commercial Impact

• • Clearer recovery path for high-intent hotel SEO and location-service queries.
• • Reduced reliance on thin URL volume as a topical relevance signal.
• • Stronger internal architecture for Google to reassess the replacement pages.