Real Results from Real Hotels
Real results from hotels and hospitality businesses we've worked with, covering the strategic thinking, delivery approach and commercial outcomes behind selected projects.
Selected Focus
Proof built around outcomes
These pages focus on the commercial story behind each engagement, from the original challenge through strategy, implementation and measurable impact.
Delivery Signals
Fast
Clear, scannable structure and high-contrast focal points.
Focused
Each page separates overview, proof and build-specific content.
Work
Portfolio overview
Scan all listed projects across SEO, PPC and website delivery in one place.
Web Design
Website build portfolio
Browse website projects with a stronger focus on UX, performance and technical delivery.
Services
Specialist delivery areas
Explore the specialist service lines behind the projects, from SEO and PPC to web design and CRO.
Business & Spa Hotel Germany
Frankfurt, Germany
The Challenge
The hotel struggled with low weekend occupancy and high dependency on corporate travel agents and OTAs, dragging down room margins.
Our Solution
We created a targeted package-intent SEO strategy, optimized spa-specific keywords, and implemented automated lifecycle email sequences to convert corporate guests into weekend leisure bookers.
Boutique Hotel Germany
Bavaria, Germany
The Challenge
OTA channels were driving over 75% of bookings, resulting in high commission payouts and low direct customer data retention.
Our Solution
We implemented an integrated SEO, local search optimization, and direct conversion rate optimization program to enhance non-branded organic reach and optimize booking paths.
Anonymous Boutique Hotel
Major UK City
The Challenge
The property had strong guest reviews but poor local organic visibility, weak destination content and too many direct bookings leaking to OTA results.
Our Solution
We combined Google Business Profile cleanup, local landing page improvements, review-led trust signals and booking-intent content around neighbourhood searches.
Anonymous Hotel Group
United Kingdom
The Challenge
A multi-property hotel group had consolidated a large set of thin location and support pages, but important commercial pages were not being recrawled or indexed consistently after the cleanup.
Our Solution
We rebuilt the recovery plan around stronger commercial hubs, cleaner redirects, sitemap hygiene, internal links from proof pages, and clearer hotel SEO entity signals.
Results Achieved
Eco-Friendly Boutique Hotel
Cornwall, England
The Challenge
An eco-friendly hotel in Cornwall had strong sustainability credentials but no content strategy. Organic traffic was minimal and the property relied on paid channels.
Our Solution
We built a content marketing programme focused on sustainable travel, local experiences and eco-tourism that attracted links, social shares and high-intent organic traffic.
Results Achieved
Country House Hotel & Wedding Venue
English Countryside
The Challenge
A country house hotel relied almost entirely on wedding aggregator sites for venue enquiries, paying per-lead fees and competing with dozens of other venues.
Our Solution
We built a dedicated wedding venue SEO strategy with county-specific landing pages, wedding content marketing and schema markup for event venue discovery.
Results Achieved
Boutique Hotel
London, England
The Challenge
A boutique hotel in central London was generating over 70% of bookings through Booking.com and Expedia, with minimal organic visibility for non-branded searches.
Our Solution
We implemented a comprehensive SEO programme targeting boutique hotel and neighbourhood-specific search terms, combined with technical optimisations and content marketing.
Results Achieved
Luxury Hotel
Highlands, Scotland
The Challenge
The hotel relied heavily on peak season demand, with limited visibility and occupancy support during shoulder and low-season periods.
Our Solution
We introduced a season-by-season content and SEO framework that aligned destination intent, experiences, and booking pages across all quarters.
Travel Management Company
Edinburgh, Scotland
The Challenge
The business had almost no organic footprint, no consistent pipeline of qualified enquiries, and no strategic content aligned to commercial search demand.
Our Solution
We implemented full-funnel SEO foundations, built service-led intent clusters, and created conversion pathways designed to turn local demand into inbound leads.
Results Achieved
Budget Hotel Scotland
Edinburgh, Scotland
The Challenge
OTA channels were driving roughly 80% of bookings, while the property had weak visibility for commercial local terms such as budget hotel and city-centre stay searches.
Our Solution
We combined technical SEO fixes, city-intent content architecture, and local authority signals to move high-intent sessions from OTA pages to direct-booking pathways.
Results Achieved
Unlock Direct Bookings & Cut OTA Fees
Reduce OTA commissions (15‑25% per booking) and drive more direct reservations with our data‑driven SEO strategies.