Travel Management Company: Building an Organic Lead Engine from Zero

Challenge

The business had almost no organic footprint, no consistent pipeline of qualified enquiries, and no strategic content aligned to commercial search demand.

Strategy

We implemented full-funnel SEO foundations, built service-led intent clusters, and created conversion pathways designed to turn local demand into inbound leads.

• • Ground-up technical and information architecture setup
• • Commercial service-page framework for local and regional intent
• • Lead-path optimisation from first click to enquiry

Execution

• • Resolved crawl and indexation blockers across legacy templates.
• • Launched structured service pages with clear conversion intent by audience type.
• • Published supporting content addressing procurement and planning pain points.
• • Aligned internal links and CTAs to enquiry-first user journeys.

Commercial Impact

• • Predictable inbound demand from non-paid channels.
• • Reduced dependency on opportunistic referrals and outbound outreach.
• • Higher quality lead mix with clearer purchase intent.