6-month redesign and search recovery programme
Traditional Pub: Web Redesign and Local Visibility Recovery
Glasgow, Scotland
Challenge
An outdated site, weak mobile performance, and declining post-update search visibility were limiting both discovery and local action volume.
Strategy
We delivered a mobile-first rebuild with Core Web Vitals improvements and local SEO structuring to restore trust signals and improve map-led discovery.
- • Mobile-first UX and page speed stabilisation
- • Local intent content and map-pack relevance
- • Technical trust signals after algorithm volatility
Execution
- • Rebuilt core templates for mobile clarity and faster rendering.
- • Improved structured content for location, menu, and event intent.
- • Strengthened local landing signals and entity consistency.
- • Removed outdated technical issues that diluted crawl and relevance.
Commercial Impact
- • More map-to-visit actions from local and near-me search behaviours.
- • Better retention of seasonal and event-led traffic.
- • Higher conversion quality on mobile-first sessions.