Traditional Pub: Web Redesign and Local Visibility Recovery

Challenge

An outdated site, weak mobile performance, and declining post-update search visibility were limiting both discovery and local action volume.

Strategy

We delivered a mobile-first rebuild with Core Web Vitals improvements and local SEO structuring to restore trust signals and improve map-led discovery.

• • Mobile-first UX and page speed stabilisation
• • Local intent content and map-pack relevance
• • Technical trust signals after algorithm volatility

Execution

• • Rebuilt core templates for mobile clarity and faster rendering.
• • Improved structured content for location, menu, and event intent.
• • Strengthened local landing signals and entity consistency.
• • Removed outdated technical issues that diluted crawl and relevance.

Commercial Impact

• • More map-to-visit actions from local and near-me search behaviours.
• • Better retention of seasonal and event-led traffic.
• • Higher conversion quality on mobile-first sessions.