Meet Our Experts

Our team of hotel SEO specialists brings years of experience helping independent hotels, boutique properties, and resort chains increase direct bookings through strategic search optimization.

Expert Authors

103

Articles Published

Years Experience

Kiril Ivanov

Performance Marketing Specialist

Kiril Ivanov is a digital marketing specialist with experience managing local, national and international campaigns for businesses ranging from growing independent companies to major consumer brands. His background includes leading advertising automation work for Michael Kors and working on campaigns involving Canon, Dormeo, esure, DLG Group, Village Gym, Cameron House, Crerar Hotels, Cromlix Hotel, Harrison Fund and the Advertising Standards Authority. His experience spans paid search, paid social, advertising automation, SEO, conversion optimisation and wider digital strategy across hospitality, retail, financial services, professional services and other competitive sectors.

87 articles

Latest: Mar 2026

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Oliver Williams

Local Search & Digital PR Specialist

Oliver is a digital PR and local search strategist with over 8 years of experience analyzing regional agency markets and service delivery. He helps local businesses identify and evaluate credible digital growth partners.

1 articles

Latest: Jun 2026

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Stephen Colenn

Digital Marketing & Paid Media Specialist

Stephen Colenn is a digital marketing professional with over a decade of experience across search marketing, paid search (PPC), and programmatic advertising. He holds an MSc in Marketing from The University of Edinburgh and industry certifications across Google Ads and Meta Blueprint. At HotelsSEO, Stephen contributes practical insights on hotel paid search strategy, brand bidding defense, remarketing funnels, and tracking direct booking ROI.

8 articles

Latest: Jan 2026

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Solene Capaldi

Hospitality Operations & Guest Experience Contributor

Solene Capaldi is a hospitality and accommodation operations specialist with approximately 17 years of experience across France (Paris region) and Scotland. Co-Founder of StaysIn managing 60+ properties across Edinburgh, Solene focuses on guest journey design, review generation, pre- and post-stay communication, and operational standards that drive repeat direct bookings.

4 articles

Latest: Feb 2026

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Angel Luis Almonte Perez

Accommodation Revenue & Distribution Contributor

Angel Luis Almonte Perez is a hospitality and accommodation professional with approximately 15 years of experience across Venice (Italy) and Edinburgh (Scotland). Co-Founder and Director of StaysIn, Luis specializes in dynamic pricing, revenue management, portfolio yield optimization, and commercial strategies that reduce hotel dependency on Online Travel Agencies (OTAs).

3 articles

Latest: Jan 2026

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What we write about (hospitality-only)

Our editorial focus is deliberately narrow: hotels and hospitality operators. That keeps the guidance practical and reduces the risk of publishing generic SEO advice that doesn’t translate into bookings.

Technical SEO and indexation control for hotel websites and booking engines.
Local search and Google Business Profile systems that support direct bookings.
PPC and Hotel Ads strategy, including measurement across domains.
Email and lifecycle marketing (pre-arrival, post-stay reviews, winback).

Start here

If you’re building a direct-first marketing engine, use the playbooks to pick the next best action and follow the internal links to keep execution connected.

Playbooks

Execution guides by service

Blog

Articles and tactical guides

Hotel SEO

Technical + content + authority

Free audit

Prioritised roadmap

Authors FAQs

How HotelsSEO content is produced and kept hospitality-specific.

Who writes HotelsSEO content?

HotelsSEO content is written by hospitality-focused marketers and strategists. We keep examples, checklists and implementation guidance grounded in how hotels and hospitality operators actually run booking journeys.

Do you publish generic marketing advice?

No. We stay hospitality-only and focus on hotel realities like booking engines, OTAs, Google Business Profile, metasearch, seasonality and review velocity.

How do you prevent thin or duplicate content at scale?

We publish under a governed structure (playbooks, hubs, and spokes) and enforce indexation rules so only high-quality pages are eligible for sitemaps and indexing.

Industry-Leading Hotel SEO Expertise

Our authors combine deep technical SEO knowledge with hands-on hotel industry experience to deliver strategies that actually drive direct bookings.

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