Curated guidance for hotel teams focused on seo strategy. Use this hub to find practical frameworks you can apply to improve direct booking performance.
A practical method for hotels to find, group, and prioritise keywords across SERP, Maps, and AI surfaces—so you publish pages that win bookings, not just clicks.
Read articleA clear, hotel-specific explanation of what makes pages rank in Google and Maps—crawlability, relevance, quality, experience, links and local signals—plus what to fix first.
Read articleA clear, hotel-specific explanation of SEO in 2026—what it is, how it works across SERP, maps and AI surfaces, and the exact steps to turn visibility into direct bookings.
Read articleA practical, hotel-specific SEO strategy for 2026 covering technical SEO, content, links, local visibility, CRO and AEO/GEO so you can grow direct bookings with confidence.
Read articleA practical guide to making your hotel ‘understandable’ to search engines and assistants—mapping entities, structuring pages, adding schema, and measuring impact.
Read articleHow to balance organic SEO investment with OTA bidding and paid channels to maximise total direct bookings and profitability.
Read articleHow hotel groups and multi‑property brands can optimise for Generative Engine Optimisation (GEO) to appear in AI assistant answers across locations.
Read articleHow to structure a hotel website using brand, property and location hubs so search engines can understand your content and show the right page at the right time.
Read articleHow AI Overviews (formerly SGE) affect hotel search visibility and what you can do to appear in AI-generated answers and maintain direct bookings.
Read articleHow to write high‑performing meta titles and descriptions for hotel pages that improve click‑through rates and support direct booking goals.
Read articleHow to format your site's content so voice assistants, AI chatbots, and LLMs surface your property when travellers ask for recommendations.
Read articleHow to structure Q&A content for Featured Snippets, voice assistants, and AI chatbots—boosting organic visibility and direct booking conversions in one move.
Read articleHow portfolio hotels can architect internal links to funnel authority, cross-sell properties, and dominate destination SERPs.
Read articleStop guessing whether SEO is worth it. A framework for tying organic traffic to actual revenue and proving value to stakeholders.
Read articleHow multimodal search — combining text, images, and voice — is changing how travellers find hotels. What hotels need to prepare for now.
Read articleHow voice search and AI assistants are changing hotel discovery. What hotels need to optimise for conversational queries and AI-powered recommendations.
Read articleThe economics of direct vs OTA bookings explained. See why direct bookings deliver higher profit margins and how to calculate the true cost difference.
Read articleHow zero-click searches are changing travel queries and what hotels can do to maintain visibility when users get answers without clicking through.
Read article