Kiril Ivanov

Performance Marketing Specialist

Performance marketing specialist with 6 years of experience in hotel SEO, PPC, and email marketing. Kiril helps independent hotels, boutique properties, and resort chains reduce OTA dependency and increase direct bookings through strategic search optimization, paid media campaigns, and data-driven marketing.

102

articles

Years Experience

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Areas of Expertise

Technical SEO

•Core Web Vitals optimization
•Schema markup implementation
•Site architecture & crawlability
•Indexing & technical audits

Hotel Marketing

•Local SEO for hotels & resorts
•Google Business Profile optimization
•Multi-property SEO strategies
•OTA dependency reduction

Content & Strategy

•Content marketing & AEO/GEO
•Landing page optimization
•Information architecture
•Conversion rate optimization

Analytics & Measurement

•SEO ROI tracking
•GA4 & Search Console analysis
•Performance benchmarking
•Data-driven optimization

Articles Published

102 articles

Technical SEO31 March 202618 min read

What We Found Benchmarking 139 UK Luxury Hotel Websites

A benchmark analysis of 139 fully crawlable UK luxury, country house and estate hotel websites, covering SEO foundations, schema, accessibility, security header...

#Hotel SEO#Luxury Hotels#Technical SEO#Hotel Websites#Schema Markup

Content Marketing26 February 202610–14 min read

Choosing the Right CMS for Hotel Websites

WordPress, headless, Webflow or proprietary builders: a practical framework to choose the right hotel CMS for SEO, speed and booking performance.

#CMS#WordPress#Headless#Technical SEO#Direct Bookings

Content Marketing19 February 202610–14 min read

What to Include in a Hotel Marketing Report

A complete, hotel-specific reporting template covering direct bookings, OTA share, channel performance, SEO, PPC, email, CRO and actionable next steps—structure...

#Reporting#GA4#Analytics#Direct Bookings#Hotel Marketing

Technical SEO17 February 202612–18 min read

How to Audit a Hotel Website in One Hour

A fast, hotel-specific audit you can run in 60 minutes—indexing, speed, mobile UX, local signals, AEO facts, and measurement—so you know exactly what to fix fir...

#Technical SEO#Hotel SEO#Core Web Vitals#Local SEO#AEO

SEO Strategy14 February 202616–24 min read

Hotel Keyword Research: The Step-by-Step Guide

A practical method for hotels to find, group, and prioritise keywords across SERP, Maps, and AI surfaces—so you publish pages that win bookings, not just clicks...

#Keyword Research#Hotel SEO#AEO#Local SEO#Content Strategy

SEO Strategy12 February 202614–20 min read

How Hotel Websites Actually Rank: A Simple Breakdown

A clear, hotel-specific explanation of what makes pages rank in Google and Maps—crawlability, relevance, quality, experience, links and local signals—plus what ...

#Hotel SEO#Ranking Factors#Core Web Vitals#Local SEO#Entities

Content Marketing12 February 202615+ min read

SEO Glossary for Hoteliers (2026 Edition)

Plain-English definitions of the most useful SEO, AEO, CRO and analytics terms hotel teams need in 2026—explained with hotel-specific examples.

#SEO Glossary#Hotel SEO#AEO#CRO#Analytics

SEO Strategy11 February 202612–18 min read

What Is Hotel SEO (and Why It Still Matters)

A clear, hotel-specific explanation of SEO in 2026—what it is, how it works across SERP, maps and AI surfaces, and the exact steps to turn visibility into direc...

#Hotel SEO#Local SEO#AEO#GEO#Direct Bookings

Reputation10 February 202614–20 min read

Review Schema and Rich Snippets for Hotels

A practical, hotel-safe guide to using review and rating schema correctly—what’s allowed, what triggers penalties, and how to increase SERP visibility without v...

#Review Schema#Rich Results#Local SEO#Technical SEO#Hotel Marketing

Reputation9 February 202614–20 min read

Automating Guest Feedback Collection

A privacy-safe, hotel-specific system to collect on-stay and post-stay feedback automatically—fix issues faster, earn better reviews, and grow direct bookings.

#Reputation#Guest Feedback#Automation#GDPR#Local SEO

Reputation8 February 202614–20 min read

How Reputation Affects Local SEO and CTR

A hotel-specific framework to turn reviews into visibility and bookings—how ratings, recency, responses and photos influence map-pack ranking, click-through rat...

#Reputation#Local SEO#Google Reviews#CTR#Hotel Marketing

Reputation7 February 202612–18 min read

Handling Negative Hotel Reviews Professionally

A hotel-specific response and recovery playbook—triage, compliant replies, policy-based removal requests, and operational fixes—so bad reviews become trust and ...

#Reputation#Google Reviews#Crisis Management#Local SEO#Guest Experience

Showing 1 to 12 of 102 articles

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