Performance Marketing Specialist
Kiril Ivanov is a digital marketing specialist with experience managing local, national and international campaigns for businesses ranging from growing independent companies to major consumer brands. His background includes leading advertising automation work for Michael Kors and working on campaigns involving Canon, Dormeo, esure, DLG Group, Village Gym, Cameron House, Crerar Hotels, Cromlix Hotel, Harrison Fund and the Advertising Standards Authority. His experience spans paid search, paid social, advertising automation, SEO, conversion optimisation and wider digital strategy across hospitality, retail, financial services, professional services and other competitive sectors.
A benchmark analysis of 139 fully crawlable UK luxury, country house and estate hotel websites, covering SEO foundations, schema, accessibility, security header...
WordPress, headless, Webflow or proprietary builders: a practical framework to choose the right hotel CMS for SEO, speed and booking performance.
A complete, hotel-specific reporting template covering direct bookings, OTA share, channel performance, SEO, PPC, email, CRO and actionable next steps—structure...
A fast, hotel-specific audit you can run in 60 minutes—indexing, speed, mobile UX, local signals, AEO facts, and measurement—so you know exactly what to fix fir...
A practical method for hotels to find, group, and prioritise keywords across SERP, Maps, and AI surfaces—so you publish pages that win bookings, not just clicks...
A clear, hotel-specific explanation of what makes pages rank in Google and Maps—crawlability, relevance, quality, experience, links and local signals—plus what ...
Plain-English definitions of the most useful SEO, AEO, CRO and analytics terms hotel teams need in 2026—explained with hotel-specific examples.
A clear, hotel-specific explanation of SEO in 2026—what it is, how it works across SERP, maps and AI surfaces, and the exact steps to turn visibility into direc...
A practical, hotel-safe guide to using review and rating schema correctly—what’s allowed, what triggers penalties, and how to increase SERP visibility without v...
A privacy-safe, hotel-specific system to collect on-stay and post-stay feedback automatically—fix issues faster, earn better reviews, and grow direct bookings.
A hotel-specific framework to turn reviews into visibility and bookings—how ratings, recency, responses and photos influence map-pack ranking, click-through rat...
A field guide for hotel visuals—how to plan, shoot, optimise and measure photos and videos that actually lift search visibility and ad performance.
Let's discuss how we can help your hotel improve search visibility and drive more direct bookings.
Contact