GBP Insights

All articles tagged with GBP. Discover practical hotel marketing insights, SEO strategies, and technical guides to increase direct bookings.

Reputation•14–20 min read

Online Reviews: How to Increase Google Ratings

A practical, policy-safe system for hotels to earn more high-quality Google reviews—request flows, on-stay touchpoints, GBP hygiene, and measurement.

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Local SEO•12 min read

Google Business Profile for Hotels (2026)

A comprehensive guide to optimising your hotel's Google Business Profile to drive more direct bookings, improve map visibility and reduce OTA dependency.

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Local SEO•12 min read

Local SEO for Resorts & Destinations

A practical system for local SEO across resorts—destination pages, Google Business Profile optimisation, reviews, local links, seasonal planning and clear KPIs.

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Local SEO•7 min read

Improving Hotel Map Pack Rankings: Local SEO Tactics

Practical tactics to improve your hotel's visibility in Google's local map pack — from GBP optimisation to review strategy and local link building.

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