Hospitality Operations & Guest Experience Contributor
Solene Capaldi is a hospitality and accommodation operations specialist with approximately 17 years of experience across France (Paris region) and Scotland. Co-Founder of StaysIn managing 60+ properties across Edinburgh, Solene focuses on guest journey design, review generation, pre- and post-stay communication, and operational standards that drive repeat direct bookings.
A hotel-specific response and recovery playbook—triage, compliant replies, policy-based removal requests, and operational fixes—so bad reviews become trust and learning.
A practical, policy-safe system for hotels to earn more high-quality Google reviews—request flows, on-stay touchpoints, GBP hygiene, and measurement.
How to structure post-checkout emails that drive reviews, loyalty, and direct return bookings without feeling spammy.
How Google reviews impact hotel rankings in local search. Understand the relationship between reviews, rankings, and what to focus on.