Digital Marketing & Paid Media Specialist
Stephen Colenn is a digital marketing professional with over a decade of experience across search marketing, paid search (PPC), and programmatic advertising. He holds an MSc in Marketing from The University of Edinburgh and industry certifications across Google Ads and Meta Blueprint. At HotelsSEO, Stephen contributes practical insights on hotel paid search strategy, brand bidding defense, remarketing funnels, and tracking direct booking ROI.
A practical guide to when hotels should use display and programmatic ads, how to target correctly, and how to avoid wasted spend with clear measurement and guardrails.
A practical, defensible PPC execution playbook for hotels—covering account structure, keywords, Smart Bidding, creative, audiences, and the controls that keep costs in check.
Practical remarketing playbooks for hotels across Search, Display, YouTube and CRM lists—built to convert window-shoppers into guests without wasting budget.
A practical Meta Ads playbook for hotels—how to plan audiences, creatives, placements, and measurement from awareness to booking without wasting budget.
How to wire Google Ads to your booking engine, keep cross-domain attribution intact, and report true PPC revenue by campaign, market and intent.
A practical framework for using YouTube to create demand, nurture planners, and convert late-stage guests—without wasting budget.
A clear, numbers-first framework to decide if—and how—you should run Google Ads on your hotel's brand terms without wasting budget.
A data-driven framework for sunsetting underperforming PPC campaigns and reallocating budget to SEO, CRO, or higher-ROI channels.