Hotel OTA Commission Impact Calculator
Estimate how much profit you could unlock by shifting bookings away from OTAs and into your direct channel. Model commission savings, ancillary revenue, data value, and the marketing investment required.
Why Reducing OTA Dependency Matters
Online Travel Agencies charge up to 25% commission per booking, significantly eroding your profit margins.
Eliminate Commission Fees
Save 15-25% per booking by avoiding OTA commissions. For a 100-room hotel, this can be £250,000+ in annual savings.
Own Your Guest Data
Build a database of guest preferences and contact info for targeted remarketing at a fraction of acquisition costs.
Increase Lifetime Value
Direct guests spend 35% more on ancillaries and can be nurtured into repeat bookers without paying commission again.
How the Calculator Works
Our calculator blends hotel-specific benchmarks with real performance data to estimate your potential gains. It takes into account OTA commission levels, uplift in ancillary revenue, guest lifetime value, and the marketing investment needed to move bookings from OTAs into your direct channel — in four simple steps to quantify how much profit you could reclaim by reducing OTA dependency.
Enter Your Hotel Basics
Add your room count, average occupancy, ADR and typical ancillary spend so the calculator reflects your property.
Set OTA Share & Commission
Plug in your current OTA share, average commission rate and the reduction you’d like to model towards direct.
Review Profit Impact
See projected changes in commission savings, ancillary revenue, data value and cancellation savings at a glance.
Plan Your Next Steps
Use the figures to inform budgets for SEO, PPC and email – or export key numbers to share with your revenue team.
OTA Commission Calculator
Estimate the profit impact of shifting OTA bookings direct.
Your total room inventory.
Use your latest annual or monthly average.
The share of bookings currently coming from OTAs.
Average room rate before commission.
Typical total booking value including stay length.
Typical commission paid to OTA channels.
Ready to calculate
Enter your hotel data and run the calculator to see the impact.
How to use these results
Budget planning
Use the estimate to frame investment in your direct channel.
Prioritisation
Prioritise pages and channels with the highest booking impact.
Tracking
Compare assumptions with GA4 and booking engine data.
Action plan
Turn the numbers into an SEO, PPC and CRM roadmap.
OTA Calculator FAQs
Everything you need to know about using the OTA commission impact calculator for your hotel.
Still have questions?
Contact our team →Related SEO Tools
Enhance your hotel SEO strategy with these complementary tools.
Website Speed Tester
Measure your hotel website's loading speed and Core Web Vitals.
Backlink Analyzer
Analyze your backlink profile and find link building opportunities.
SERP Position Tracker
Track your hotel's search rankings for target keywords over time.
Need a Complete SEO Strategy?
Get a comprehensive SEO audit and custom strategy tailored for your hotel.
Get Free SEO Audit