SEO Playbooks

Practical, hospitality-only playbooks. Each page is governed to avoid thin content and to support the relevant service hub.

Hotel Schema Basics (No Duplicate JSON-LD)

A practical guide to schema for hospitality websites: what to use, where to use it, and how to avoid duplicate breadcrumb/FAQ scripts that hurt SEO hygiene.

Hotels and hospitality websites · Duplicate or incorrect schema creates ambiguity and errors in rich results

Hotel SEO Playbook for Boutique Hotels

A practical hotel SEO playbook for boutique hotels focused on direct bookings: technical foundations, local visibility, content structure, and measurement aligned to real guest intent.

Boutique hotels · High OTA dependency and limited branded search demand

Hotel SEO Playbook for Hotels (Direct Bookings Focus)

A hotel SEO playbook focused on direct bookings: indexation hygiene, information architecture, local visibility, and content systems that avoid thin or duplicated pages.

Hotels · Low direct demand and heavy reliance on OTAs for bookings

Hotel SEO Playbook for Resorts

A hospitality-only SEO playbook for resorts focused on high-intent discovery, long booking windows, and direct booking growth without thin or duplicated content.

Resorts · Seasonality and long booking windows reduce short-term SEO ROI visibility

Hotel SEO Playbook for Serviced Apartments

A hospitality-only SEO playbook for serviced apartments focused on mid-stay intent, local discovery, and clean measurement across multi-domain booking journeys.

Serviced apartments · Fragmented booking journeys and mixed intent (short stay vs corporate)

Local SEO Playbook for Bars & Pubs

A local SEO playbook for bars and pubs focused on map visibility, event-driven discovery, and landing pages that convert to bookings and visits without duplicate content.

Bars and pubs · Low visibility for high-intent local searches (events, sport, live music)

Local SEO Playbook for Bars & Pubs (Events + Local Demand)

A local SEO playbook for bars and pubs focused on local discovery, events visibility, reviews, and landing pages that support bookings and footfall without thin or duplicated content.

Bars and pubs · Inconsistent local demand and weak visibility for events and occasions

Local SEO Playbook for Restaurants

A restaurant local SEO playbook focused on Google Business Profile, local pack visibility, and intent-matched pages that turn searches into reservations (without thin, duplicated content).

Restaurants · Inconsistent local visibility and reliance on aggregator platforms

Local SEO Playbook for Restaurants (Visibility + Reservations)

A restaurant SEO playbook focused on local visibility and reservations: Google Business Profile, menu and landing page structure, reviews, and governance that avoids thin content.

Restaurants · Inconsistent local pack visibility and reliance on aggregator platforms

Local SEO Playbook for Takeaways

A local SEO playbook for takeaways focused on map visibility, high-intent ‘open now’ searches, and reducing reliance on delivery aggregators.

Takeaways · Aggregator dominance reduces direct orders and margin

Local SEO Playbook for Takeaways (Orders + Local Pack Visibility)

A local SEO playbook for takeaways focused on local pack visibility and direct orders: GBP optimisation, menu page structure, reviews, and governance to avoid thin content.

Takeaways · Over-reliance on delivery platforms and weak direct order visibility

SEO Playbook for Serviced Apartments (Visibility + Direct Revenue)

An SEO playbook for serviced apartments covering information architecture, local visibility, and conversion-friendly proof pages that support longer-stay intent without thin or duplicated content.

Serviced apartments · Low visibility for long-stay searches and weak conversion trust signals

SEO Playbook: Booking Engine Indexation (Keep the Noise Out)

A practical SEO playbook for preventing booking engine pages, filters, and parameter URLs from polluting indexation and diluting a hotel site’s authority.

Hotels and serviced apartments · Indexation noise from booking engines and internal search pages

SEO Playbook: Content Hubs for Hotels (Hub-and-Spoke Done Right)

A practical playbook for building hotel content hubs that grow topical authority without producing thin, templated pages.

Hotels · Content that doesn’t compound because it’s scattered and duplicated

Technical SEO Checklist for Hotels (Crawl, Indexation, Performance)

A technical SEO checklist for hotels covering crawlability, indexation control, performance basics and schema governance so your most important pages rank without index bloat or duplication.

Hotels and resorts · Index bloat and technical issues reducing rankings and crawl efficiency