Hotel Ads (Google Hotel Campaigns)
Turn metasearch into a direct booking engine. Connect your live rates, stay visible alongside OTAs and optimise every click towards profitable, trackable bookings.
Why Hotel Ads Matter for Hotels
Metasearch is where rate shoppers decide who to book with. A structured Hotel Ads setup ensures your direct offer appears, stays competitive and remains easy to book.
Capture Ready‑to‑Book Guests
Appear exactly where travellers compare dates, prices and properties – with direct rates that compete with OTAs.
+22%
Average uplift in direct revenue
3–5x
Typical Hotel Ads ROAS
‑18%
Reduction in OTA dependency
Protect Rate Parity
Monitor parity issues, reduce undercutting from OTAs and keep your direct offer competitive across markets.
Trackable Direct Revenue
Connect Hotel Ads to your booking engine and analytics so every click, stay and revenue line is measurable.
What's Included
A complete Hotel Ads management package for hotels – connecting feeds, fixing parity issues and optimising bids so metasearch becomes a reliable direct booking channel.
- Hotel Ads account setup and connection with your booking engine or CRS
- Feed configuration for room types, occupancies, rates and policies
- Audit of existing integration with booking engines and channel managers
- Bid strategy design by device, market, length of stay and booking window
- Segmentation for brand vs. generic Hotel Ads inventory
- Rate parity monitoring and alerts across key OTAs and markets
- Geo‑targeting by source market, language and currency
- Testing of direct‑only perks, loyalty rates and packages
- Integration with GA4 and Google Tag Manager for bookings and revenue
- Attribution setup across Search, Hotel Ads and other paid channels
- Custom dashboards showing cost/booking, ROAS and share vs. OTAs
- Ongoing optimisation of bids, feeds, markets and parity strategy
Typical outcomes
Benchmarks from recent hotel metasearch projects. Exact results vary by market, parity and starting point.
How We Run Hotel PPC Campaigns
A systematic, data-driven approach to hotel PPC that turns ad spend into measurable direct bookings.
Audit & Analysis
In-depth review of your existing Google Ads, Hotel Ads, and Bing accounts to uncover wasted spend, missed opportunities, and benchmark performance.
Strategy Development
Custom campaign strategy aligned with your hotel’s booking goals, seasonality, target markets, and direct-vs-OTA mix.
Implementation
Build and launch optimised campaigns across search and metasearch platforms with precision tracking, compelling ad copy, and conversion-focused landing pages.
Monitor & Optimise
Continuous performance tracking, bid and budget optimisation, and clear reporting to maximise ROAS and sustain long-term growth.
Frequently Asked Questions
Common questions about Hotel Ads and Google Hotel Campaigns for hotels
Unlock Direct Bookings & Cut OTA Fees
Reduce OTA commissions (15‑25% per booking) and drive more direct reservations with our data‑driven digital marketing strategies.
No credit card required • Free consultation • Custom strategy included