Google Ads Management for Hotels
Turn Google Ads into a predictable, booking‑led channel. Protect your brand terms, scale profitable non‑brand and keep OTAs in check with campaigns built for hotels.
Why Google Ads Matters for Hotels
Protect & Grow Bookings
Defend brand terms from OTAs while scaling profitable non‑brand campaigns that capture high‑intent travellers.
+28%
Average uplift in direct bookings
3–6x
Typical ROAS range
‑25%
Reduction in wasted spend
Smarter Bidding
Use data‑driven bid strategies, audiences and signals so Smart Bidding optimises for real revenue, not just clicks.
Clear, Trackable ROI
Full funnel tracking from click to booking so you can see exactly which campaigns drive revenue.
What's Included
A complete Google Ads management package for hotels – from account structure and ad copy through to tracking, budgeting and ongoing optimisation.
- Full Google Ads account audit and restructuring
- Brand, non‑brand and competitor campaign architecture
- Search, Performance Max and Display setup for hotels
- Granular match type and query control where it still matters
- Ad copy and asset testing tailored to hotel audiences
- Hotel‑specific extensions (sitelinks, callouts, structured snippets)
- Audience layering for in‑market, affinity and remarketing lists
- Bid strategies aligned to ROAS, CPA and occupancy goals
- Budget pacing across seasons, room types and markets
- GA4 and Google Tag Manager tracking for bookings and revenue
- Custom dashboards for revenue, ROAS and cost/booking
- Ongoing optimisation, tests and negative keyword management
Typical outcomes
Benchmarks from recent hotel Google Ads accounts. Exact results vary by market, site and starting point.
How We Run Hotel PPC Campaigns
A systematic, data-driven approach to hotel PPC that turns ad spend into measurable direct bookings.
Audit & Analysis
In-depth review of your existing Google Ads, Hotel Ads, and Bing accounts to uncover wasted spend, missed opportunities, and benchmark performance.
Strategy Development
Custom campaign strategy aligned with your hotel’s booking goals, seasonality, target markets, and direct-vs-OTA mix.
Implementation
Build and launch optimised campaigns across search and metasearch platforms with precision tracking, compelling ad copy, and conversion-focused landing pages.
Monitor & Optimise
Continuous performance tracking, bid and budget optimisation, and clear reporting to maximise ROAS and sustain long-term growth.
Frequently Asked Questions
Common questions about Google Ads management for hotels
Unlock Direct Bookings & Cut OTA Fees
Reduce OTA commissions (15‑25% per booking) and drive more direct reservations with our data‑driven digital marketing strategies.
No credit card required • Free consultation • Custom strategy included