Bing Ads Management for Hotels
Extend your PPC beyond Google. Reach incremental, often under‑served audiences across Microsoft Ads with campaigns tuned for bookings, not just clicks.
Why Bing Ads Matter for Hotels
Bing Ads capture a different slice of demand – business travellers, corporate desktops and certain source markets – that many hotels under‑invest in.
Reach High‑Value Audiences
Tap into business, desktop and international travellers who search on Bing, Edge and Microsoft properties.
+12%
Incremental bookings from Microsoft Ads
3–6x
Typical ROAS range
‑20%
Average CPA vs. comparable Google terms
Efficient Incremental Spend
Clone and adapt your best‑performing Google campaigns to Bing to capture extra bookings at attractive CPAs.
Cross‑Channel Visibility
Unify reporting across Google and Bing so you see total paid search performance, not siloed platforms.
What's Included
A Bing Ads management package tailored for hotels – leveraging your strongest Google learnings while respecting Microsoft's unique audience and auction signals.
- Full Bing Ads account setup or rebuild for hotels
- Structured import and adaptation of Google Ads campaigns
- Brand, non‑brand and competitor campaign architecture
- Bid strategies tuned to Bing’s auction and audience mix
- Device‑level optimisation, especially for desktop‑heavy traffic
- Hotel price extensions and property ads where available
- Audience strategies using remarketing, in‑market and similar audiences
- Geo‑targeting by country, city and key demand corridors
- Ad copy localised for international and business travellers
- Integration with GA4 and Google Tag Manager for unified tracking
- Cross‑channel dashboards for spend, ROAS and cost/booking
- Ongoing optimisation, negative keywords and query management
Typical outcomes
Benchmarks from hotel Bing Ads accounts layered on top of existing Google activity. Exact results vary by market and budget split.
How We Run Hotel PPC Campaigns
A systematic, data-driven approach to hotel PPC that turns ad spend into measurable direct bookings.
Audit & Analysis
In-depth review of your existing Google Ads, Hotel Ads, and Bing accounts to uncover wasted spend, missed opportunities, and benchmark performance.
Strategy Development
Custom campaign strategy aligned with your hotel’s booking goals, seasonality, target markets, and direct-vs-OTA mix.
Implementation
Build and launch optimised campaigns across search and metasearch platforms with precision tracking, compelling ad copy, and conversion-focused landing pages.
Monitor & Optimise
Continuous performance tracking, bid and budget optimisation, and clear reporting to maximise ROAS and sustain long-term growth.
Frequently Asked Questions
Common questions about Bing Ads and Microsoft Ads management for hotels
Unlock Direct Bookings & Cut OTA Fees
Reduce OTA commissions (15‑25% per booking) and drive more direct reservations with our data‑driven digital marketing strategies.
No credit card required • Free consultation • Custom strategy included