Competitor & Market Insights
Know what your competitors are doing on social—and find the gaps where your hotel can win.
Get StartedWhat We Analyse
Ad Library Analysis
Monitor competitor creative, messaging, and offers across Meta platforms.
Market Trends
Identify seasonal patterns and emerging opportunities in your market.
Audience Overlap
Understand where your target audience overlaps with competitor reach.
Benchmark Reports
Regular reporting on competitive activity and market positioning.
In short
- We analyse competitor creative, offers and messaging so you can stop guessing what ‘good’ looks like in your market.
- We focus on actionable outputs: what to test, what to avoid, and where your hotel can position differently.
- We separate brand activity from performance activity so you don’t copy the wrong playbook.
- We translate insights into a testing roadmap tied to your funnel (prospecting → remarketing → booking).
Operational reality (competitive pressure in hotels)
Hotel and hospitality performance marketing is constrained by inventory, rate parity, seasonality and booking engine realities. This section exists to keep the strategy grounded.
- Hotels compete with nearby hotels, OTAs, and alternative accommodation. The competitor set is bigger than ‘properties like you’.
- Seasonality changes who advertises and what they promote (packages, events, shoulder-period deals).
- Creative fatigue happens fast in travel. ‘What worked last year’ often needs a new angle, not a copy/paste.
- A competitor’s ads can look great but still be unprofitable. We use creative insights as hypotheses, not conclusions.
What we analyse and how we use it
Define the real competitor set
We group competitors by guest intent (luxury, family, city breaks, resort) and include OTAs/metasearch where relevant.
Creative + offer breakdown
We catalogue angles (rooms, amenities, location, social proof), offers (packages, perks), and CTAs to understand patterns.
Funnel mapping
We identify what competitors push at each stage (inspiration vs conversion) and how they handle remarketing.
Testing roadmap
We produce a clear list of tests: new angles, new audiences, new landing pages — with success criteria and measurement notes.
How we keep insights grounded in outcomes
Social is frequently under-credited for bookings because tracking breaks at the booking engine or the attribution model is inconsistent. We treat measurement as part of the service, not an add-on.
- Each insight becomes a testable hypothesis with a measurable outcome (not a vague ‘brand lift’ claim).
- We ensure landing pages and tracking can support the test (otherwise results are noise).
- We track changes over time to spot competitor shifts (new offers, new angles, new markets).
- We document learnings so winning angles become reusable building blocks across campaigns.
Competitor insights FAQs
Do competitor insights replace testing?
No. Competitor research helps you build better hypotheses faster, but your hotel’s performance depends on your offers, landing pages and audiences. We always validate insights with controlled tests.
Which competitors do you include?
We focus on competitors that share the same guest intent and booking journey. That can include nearby hotels, larger brands, and sometimes OTAs if they dominate your search and remarketing ecosystem.
Can you see competitor targeting?
We can infer a lot from creative, placement patterns and available transparency tools, but we can’t see all targeting settings. The value comes from creative/offer patterns and how they position, not guessing their exact settings.
How often should competitor research be updated?
At minimum, refresh before key seasonal pushes and major offer changes. In high-competition markets, a lightweight monthly pulse helps you stay ahead of shifts.
Want to see what competitors are running?
We'll provide a competitive audit as part of your paid social strategy.
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