Kiril Ivanov

Специалист по дигитален маркетинг

Специалист по пърформанс маркетинг с 6 години опит в SEO за хотели, PPC и имейл маркетинг. Кирил помага на независими хотели, бутикови обекти и вериги от курорти да намалят зависимостта си от OTA и да увеличат директните резервации чрез стратегическа оптимизация и кампании, базирани на данни.

102

статии

Години опит

Контакт

Сфери на компетентност

Техническо SEO

•Оптимизация на Core Web Vitals
•Внедряване на schema маркиране
•Архитектура на сайта и обхождане
•Индексиране и технически одити

Хотелски маркетинг

•Локално SEO за хотели и курорти
•Оптимизация на Google Business Profile
•SEO стратегии за множество обекти
•Намаляване на зависимостта от OTA

Съдържание и стратегия

•Content marketing и AEO/GEO
•Оптимизация на целеви страници
•Информационна архитектура
•Оптимизация на конверсиите

Анализ и измерване

•Проследяване на SEO възвръщаемост
•Анализ в GA4 и Search Console
•Бенчмаркинг на представянето
•Оптимизация, базирана на данни

Публикувани статии

102 статии

Technical SEO31 March 202618 min read

What We Found Benchmarking 139 UK Luxury Hotel Websites

A benchmark analysis of 139 fully crawlable UK luxury, country house and estate hotel websites, covering SEO foundations, schema, accessibility, security header...

#Hotel SEO#Luxury Hotels#Technical SEO#Hotel Websites#Schema Markup

Content Marketing26 February 202610–14 min read

Choosing the Right CMS for Hotel Websites

WordPress, headless, Webflow or proprietary builders: a practical framework to choose the right hotel CMS for SEO, speed and booking performance.

#CMS#WordPress#Headless#Technical SEO#Direct Bookings

Content Marketing19 February 202610–14 min read

What to Include in a Hotel Marketing Report

A complete, hotel-specific reporting template covering direct bookings, OTA share, channel performance, SEO, PPC, email, CRO and actionable next steps—structure...

#Reporting#GA4#Analytics#Direct Bookings#Hotel Marketing

Technical SEO17 February 202612–18 min read

How to Audit a Hotel Website in One Hour

A fast, hotel-specific audit you can run in 60 minutes—indexing, speed, mobile UX, local signals, AEO facts, and measurement—so you know exactly what to fix fir...

#Technical SEO#Hotel SEO#Core Web Vitals#Local SEO#AEO

SEO Strategy14 February 202616–24 min read

Hotel Keyword Research: The Step-by-Step Guide

A practical method for hotels to find, group, and prioritise keywords across SERP, Maps, and AI surfaces—so you publish pages that win bookings, not just clicks...

#Keyword Research#Hotel SEO#AEO#Local SEO#Content Strategy

SEO Strategy12 February 202614–20 min read

How Hotel Websites Actually Rank: A Simple Breakdown

A clear, hotel-specific explanation of what makes pages rank in Google and Maps—crawlability, relevance, quality, experience, links and local signals—plus what ...

#Hotel SEO#Ranking Factors#Core Web Vitals#Local SEO#Entities

Content Marketing12 February 202615+ min read

SEO Glossary for Hoteliers (2026 Edition)

Plain-English definitions of the most useful SEO, AEO, CRO and analytics terms hotel teams need in 2026—explained with hotel-specific examples.

#SEO Glossary#Hotel SEO#AEO#CRO#Analytics

SEO Strategy11 February 202612–18 min read

What Is Hotel SEO (and Why It Still Matters)

A clear, hotel-specific explanation of SEO in 2026—what it is, how it works across SERP, maps and AI surfaces, and the exact steps to turn visibility into direc...

#Hotel SEO#Local SEO#AEO#GEO#Direct Bookings

Reputation10 February 202614–20 min read

Review Schema and Rich Snippets for Hotels

A practical, hotel-safe guide to using review and rating schema correctly—what’s allowed, what triggers penalties, and how to increase SERP visibility without v...

#Review Schema#Rich Results#Local SEO#Technical SEO#Hotel Marketing

Reputation9 February 202614–20 min read

Automating Guest Feedback Collection

A privacy-safe, hotel-specific system to collect on-stay and post-stay feedback automatically—fix issues faster, earn better reviews, and grow direct bookings.

#Reputation#Guest Feedback#Automation#GDPR#Local SEO

Reputation8 February 202614–20 min read

How Reputation Affects Local SEO and CTR

A hotel-specific framework to turn reviews into visibility and bookings—how ratings, recency, responses and photos influence map-pack ranking, click-through rat...

#Reputation#Local SEO#Google Reviews#CTR#Hotel Marketing

Reputation7 February 202612–18 min read

Handling Negative Hotel Reviews Professionally

A hotel-specific response and recovery playbook—triage, compliant replies, policy-based removal requests, and operational fixes—so bad reviews become trust and ...

#Reputation#Google Reviews#Crisis Management#Local SEO#Guest Experience

Showing 1 to 12 of 102 articles

...

Page 1 of 9

Прочетете нашите статии

Искате ли да работим заедно?

Нека обсъдим как можем да помогнем на вашия хотел да подобри видимостта си в търсенето и да увеличи директните резервации.

Контакт