Специалист по дигитален маркетинг
Кирил Иванов е специалист по дигитален маркетинг с опит в управлението на локални, национални и международни кампании за широк спектър от бизнеси — от независими компании до водещи потребителски марки. Неговият професионален опит включва ръководене на проекти за автоматизация на рекламата за Michael Kors и работа по кампании за Canon, Dormeo, esure, DLG Group, Village Gym, Cameron House, Crerar Hotels, Cromlix Hotel, Harrison Fund и Advertising Standards Authority (ASA). Опитът му обхваща платено търсене (PPC), платени социални мрежи, автоматизация на рекламата, SEO, оптимизация на процента на конверсия (CRO) и цялостна дигитална стратегия в хотелиерството, ритейла, финансовите и професионалните услуги.
A benchmark analysis of 139 fully crawlable UK luxury, country house and estate hotel websites, covering SEO foundations, schema, accessibility, security header...
WordPress, headless, Webflow or proprietary builders: a practical framework to choose the right hotel CMS for SEO, speed and booking performance.
A complete, hotel-specific reporting template covering direct bookings, OTA share, channel performance, SEO, PPC, email, CRO and actionable next steps—structure...
A fast, hotel-specific audit you can run in 60 minutes—indexing, speed, mobile UX, local signals, AEO facts, and measurement—so you know exactly what to fix fir...
A practical method for hotels to find, group, and prioritise keywords across SERP, Maps, and AI surfaces—so you publish pages that win bookings, not just clicks...
A clear, hotel-specific explanation of what makes pages rank in Google and Maps—crawlability, relevance, quality, experience, links and local signals—plus what ...
Plain-English definitions of the most useful SEO, AEO, CRO and analytics terms hotel teams need in 2026—explained with hotel-specific examples.
A clear, hotel-specific explanation of SEO in 2026—what it is, how it works across SERP, maps and AI surfaces, and the exact steps to turn visibility into direc...
A practical, hotel-safe guide to using review and rating schema correctly—what’s allowed, what triggers penalties, and how to increase SERP visibility without v...
A privacy-safe, hotel-specific system to collect on-stay and post-stay feedback automatically—fix issues faster, earn better reviews, and grow direct bookings.
A hotel-specific framework to turn reviews into visibility and bookings—how ratings, recency, responses and photos influence map-pack ranking, click-through rat...
A field guide for hotel visuals—how to plan, shoot, optimise and measure photos and videos that actually lift search visibility and ad performance.
Нека обсъдим как можем да помогнем на вашия хотел да подобри видимостта си в търсенето и да увеличи директните резервации.
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