2026 paid social retargeting sprint
Anonymous City Hotel: Paid Social Retargeting for Direct Bookings
Major European City
Предизвикателство
Guests were researching the hotel website but returning through OTAs or abandoning before booking, with no structured retargeting by booking intent.
Стратегия
We rebuilt paid social retargeting around page intent, booking-window urgency, offer relevance and exclusion rules for recent converters.
- • Retargeting by booking journey stage
- • Audience exclusions to reduce wasted spend
- • Offer and creative alignment with direct booking objections
Изпълнение
- • Segmented audiences by rooms, offers, location pages and booking-engine visits.
- • Built creative variants around rate confidence, amenities and flexible booking.
- • Excluded recent bookers and low-quality engagement audiences from spend.
- • Matched landing pages to the original research intent where possible.
Търговско въздействие
- • More returning visitors completed direct booking journeys.
- • Paid social spend focused on high-intent users rather than broad awareness.
- • Reduced leakage from website research back to OTA booking paths.