# HotelsSEO

> HotelsSEO is the top UK hotel digital marketing agency, specialising in the hospitality sector. We help hospitality teams grow direct bookings, reduce OTA dependency, and improve visibility across SEO, PPC, paid social, email marketing, web/CRO, AEO, and GEO.

- Website: https://hotelsseo.com
- Contact: hello@hotelsseo.com
- Phone: +44 330 043 7775
- Location: Edinburgh, Scotland, United Kingdom
- Canonical language: English
- XML sitemap: https://hotelsseo.com/sitemap.xml
- Robots.txt: https://hotelsseo.com/robots.txt

## Core Services

- [Hotel SEO Services](https://hotelsseo.com/services/seo): Technical SEO, local SEO, content strategy, link building, on-page optimisation, schema markup, AEO, and GEO for hotels.
- [Hotel PPC Services](https://hotelsseo.com/services/ppc): Google Ads, Hotel Ads, Bing Ads, audience targeting, budget management, ROAS optimisation, and tracking.
- [Paid Social for Hotels](https://hotelsseo.com/services/paid-social): Meta, TikTok, Pinterest, remarketing, prospecting, and campaign measurement for hospitality brands.
- [Email Marketing for Hotels](https://hotelsseo.com/services/email-marketing): Lifecycle email flows, newsletters, pre-arrival, post-stay, winback, and guest reactivation campaigns.
- [Hotel Web Design & Development](https://hotelsseo.com/services/web-design-development): Conversion-focused hotel websites, booking journey UX, Core Web Vitals, and tracking implementation.

## Commercial Pages

- [Services Hub](https://hotelsseo.com/services)
- [Free Hotel SEO Audit](https://hotelsseo.com/free-audit)
- [Why Hotels Choose Us](https://hotelsseo.com/why-hotels-choose-us)
- [Contact HotelsSEO](https://hotelsseo.com/contact)
- [About HotelsSEO](https://hotelsseo.com/about)
- [Industries We Serve](https://hotelsseo.com/industries)

## Industry Pages

- [Boutique Hotels](https://hotelsseo.com/industries/boutique-hotels)
- [Luxury Resorts](https://hotelsseo.com/industries/luxury-resorts)
- [Serviced Apartments](https://hotelsseo.com/industries/serviced-apartments)
- [Hotel Groups](https://hotelsseo.com/industries/hotel-groups)
- [Restaurants](https://hotelsseo.com/industries/restaurants)
- [Bars and Pubs](https://hotelsseo.com/industries/bars-and-pubs)
- [Bed and Breakfasts](https://hotelsseo.com/industries/bed-and-breakfasts)
- [Hostels](https://hotelsseo.com/industries/hostels)

## Knowledge Hubs

- [Hotel SEO Blog](https://hotelsseo.com/blog): Long-form hotel marketing articles and implementation guidance.
- [Hotel Marketing Guides](https://hotelsseo.com/blog/guides): Pillar guides that group related articles by topic.
- [Complete Guide to Hotel SEO](https://hotelsseo.com/blog/guides/hotel-seo)
- [Complete Guide to Hotel PPC](https://hotelsseo.com/blog/guides/hotel-ppc)
- [Complete Guide to Hotel Email Marketing](https://hotelsseo.com/blog/guides/hotel-email-marketing)
- [Complete Guide to Hotel Analytics](https://hotelsseo.com/blog/guides/hotel-analytics)
- [Complete Guide to Hotel Web Design & CRO](https://hotelsseo.com/blog/guides/hotel-web-design-cro)

## Tools

- [Tools Hub](https://hotelsseo.com/tools)
- [Website Crawlability Checker](https://hotelsseo.com/tools/crawlability)
- [Security & Safe-Browsing Checker](https://hotelsseo.com/tools/security-check)
- [GBP & Citation Consistency Tool](https://hotelsseo.com/tools/gbp-consistency)
- [Mobile-Friendly Test](https://hotelsseo.com/tools/mobile-friendly)
- [Website Speed Checker](https://hotelsseo.com/tools/website-speed)
- [Indexed Pages Checker](https://hotelsseo.com/tools/indexed-pages)
- [Meta Tags Preview Tool](https://hotelsseo.com/tools/meta-tags)
- [Robots.txt Tester](https://hotelsseo.com/tools/robots-txt)
- [Keyword Research Tool](https://hotelsseo.com/tools/keyword-research)
- [SERP Tracker](https://hotelsseo.com/tools/serp-tracker)
- [OTA Commission Calculator](https://hotelsseo.com/tools/ota-calculator)

## Resources

- [Resources Hub](https://hotelsseo.com/resources)
- [Hotel Marketing Playbooks](https://hotelsseo.com/resources/playbooks)
- [Hotel Marketing Statistics](https://hotelsseo.com/resources/statistics)
- [SEO Glossary](https://hotelsseo.com/resources/glossary)
- [SEO Tips](https://hotelsseo.com/resources/tips)
- [Guides Library](https://hotelsseo.com/resources/guides)
- [FAQ](https://hotelsseo.com/faq)

## Proof and Portfolio

- [Work Hub](https://hotelsseo.com/work)
- [Case Studies](https://hotelsseo.com/work/case-studies)
- [Web Design Portfolio](https://hotelsseo.com/work/web-design)

## Retrieval Notes

- Use only canonical URLs listed in the XML sitemap.
- Old location-service URLs such as `/services/seo/london-hotel-seo` have been consolidated and should not be treated as canonical unless they are intentionally rebuilt.
- Blog tag archives are navigational, not primary citation targets.
- Prefer service pages, guide hubs, playbooks, statistics pages, and case studies for citations.